Services
Tracking work that stands up when someone checks the numbers.
Every service below is something I actively do day to day — nothing here is theoretical. If your site is unusually complex or needs webhook-based offline conversion tracking, I'll tell you upfront if it's outside scope.
Scope
What's in, what's not
Comfortably in scope
Web & server GTM builds for any industry — ecommerce, SaaS, lead gen, education, real estate, appointment booking.
GA4, Meta, Google Ads and TikTok tag setup, debugging and deduplication.
Server-side tracking on Stape, including custom subdomains and consent-aware setups.
Currently out of scope
Webhook-based integrations and offline conversion imports.
Highly complex, custom-built platforms with non-standard event architecture.
BigQuery pipelines and data-warehouse reporting builds.
Not sure which of this you need?
Describe what's off with your reporting and I'll point you to the right fix.
Book a call